Brazil, a way of life

For a long time now, Brazil’s natural beauty and Carnival rendered it international fame, attracting thousands of tourists all year long. The number of foreigners visiting the country went from an average of 1.5 million per year in the 1990s to more than 4 million visitors per year from the year 2000 on, according to Embratur’s (Brazilian Tourism Institute) Statistical Yearbook for 2003. However, there is a very special attraction, which you only discover when you come here: the Brazilian people. Much beyond the breathtaking scenery, the way these people live surprises everyone by its simplicity, willingness, hope, hospitality and happiness.

Studies carried out by Embratur indicate that 75% of the tourists who seek Brazil as their holiday destination, do so first of all because of the country’s natural beauty. Once they arrive here, however, they discover such hospitality that they soon become enchanted with the mixture of colours, races and cultures of the people, as well.

According to surveys, when foreign tourists are questioned about Brazil, they point out happiness as being the distinctive feature of our people. A happiness, which can be perceived in every moment they remain in the country – whether in our music, the warmth of our beaches in the Northeast, the lively Rio de Janeiro nightlife or the exuberant Amazon.

It is from this warm and festive spirit that popular displays such as Carnival, New Year’s Eve celebrations and the June Parties arise, famous for their sparkle and joyous nature. It seems that the people’s desire to show visitors what is good about Brazil converts this vitality into creativity, flashed about in contagious colours and sounds.

Surveys carried out with international tourists who have had the opportunity of visiting Brazil, reveal that these visitors find the country truly beautiful. The results also show that 52% of this public returns home valuing yet another aspect of this land: its people. After all, besides enjoying some of the most beautiful spots on the planet – which include countless beaches, ecological paradises and historical cities – the visitor is always accompanied by people eager to show him the best sights at every outing, rendering the trip unforgettable.

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